Lolita Lempicka Fleurs: a spring fragrance with a modern gourmand twist

Spring is fragrance season - and it’s rare for a new perfume to feel quite as in tune with the moment as this latest launch from Lolita Lempicka. Known for sweet, fairytale-like compositions, the brand now heads in a surprisingly airy direction that still has real character. If you usually find floral scents a bit too polite, this is one worth smelling properly.

From cult sweetness to a radiant floral accord

Since the late 1990s, Lolita Lempicka has stood for rich, almost storybook gourmand perfumes: liquorice, vanilla, dark cherry - notes you can recognise from several metres away. The new fragrance, “Fleurs”, doesn’t abandon that identity; it refines it. The overall impression is like walking through a sunny spring garden with a slightly enchanted edge.

Right from the opening, the composition makes it clear it isn’t aiming to be a standard, well-behaved floral. Juicy mandarin brings a fresh, almost sparkling start. A creamy magnolia accord adds warmth, while a touch of pink berries introduces a zesty, lively bite.

“Fleurs plays with contrasts: radiant brightness, soft flowers, modern gourmand details - without tipping into sugar syrup.”

Rather than going for instant charm and disappearing, the scent develops at its own pace. It begins by piquing curiosity, then settles on the skin like a delicate but noticeable veil - and stays present for an impressively long time.

A floral fragrance that doesn’t feel interchangeable

Plenty of new floral launches currently blur together: ultra-light, almost watery, and barely detectable after a few hours. Fleurs takes a different route and leans heavily on balance. There’s no overpowering cloud of white flowers and no dusty, old-fashioned powderiness.

At the heart sit two classic pillars of perfumery: Damask rose and jasmine sambac. Both are often described as sensual, sometimes even lush. Here, though, they feel restrained and precisely measured, close to the body. They give the fragrance a gentle, almost velvety sensuality without dominating the space around you.

Granola accord: a modern gourmand note with a surprise factor

The most intriguing turning point is an unexpected granola accord. Instead of candyfloss or caramel, you get a softly cereal-like sweetness that adds shape and structure. It makes Fleurs feel almost “textured” - deeper, but never sticky.

That single detail is what sets Fleurs apart from many mainstream florals. Where others chase maximum transparency, this creation opts for a quiet, lasting presence. It behaves as though it’s wrapping the skin, not simply sitting on top after a quick spray.

• Top notes: mandarin, pink berries, creamy magnolia accord
• Heart notes: Damask rose, jasmine sambac
• Base: soft granola accord, musk, gentle woody note

Vegan, streamlined, contemporary: what’s inside the formula

Alongside the olfactory shift, the brand also presents a noticeably more modern approach in the formula. Fleurs is fully vegan, avoids colourants, and leaves out certain UV filters that have attracted criticism. The intention is not only to smell good, but also to reflect a growing desire for more responsible cosmetics.

Many buyers now scrutinise perfume ingredients far more closely. Vegan positioning, fewer unnecessary additives, and a more mindful use of raw materials have become genuine purchase reasons rather than empty buzzwords. Fleurs places itself right there: sensual, but with a greener conscience.

“Anyone looking for a modern fragrance that fits both their skin and their values will find an exciting candidate in Fleurs.”

The composition was created by perfumer Ane Ayo. Her signature shows in the clear architecture: nothing feels overloaded, and every note seems to have a purpose. The dry-down stays clean, softly musky and gently woody, with a faint shimmer that nods to the brand’s classic signatures - just interpreted in a much brighter way.

Who is Fleurs really for?

This fragrance isn’t trying to push Lolita Lempicka’s classics aside. Instead, it opens an additional door within the brand’s scent universe. If you loved the earlier, very sweet perfumes, you’ll still recognise that familiar warmth - just delivered in a lighter, more spontaneous way. And if you normally avoid gourmand compositions, the airy floral direction could be a pleasant surprise.

Fleurs also fits everyday life remarkably well: bright enough for the office, university, or working from home, yet still noticeable in the evening when you meet friends or go out. Thanks to the soft, creamy base, it sits close to the skin, which also makes it date-appropriate - present, but not pushy.

Use	Effect
In the office / everyday wear	pleasant, polished, not too loud
After-work meet-up	soft, lightly sensual, stays noticeable
Spring and summer evenings	radiant, feminine, with a subtle gourmand twist

Bottle: the fairytale remains, but more grown-up

Visually, the brand keeps its signature: the apple-shaped bottle. For Fleurs, however, it appears in a distinctly more blossom-filled version. Small floral ornaments decorate the surface, as if they’ve been lifted from a bright woodland clearing.

The look is still fairytale-like, but less playful and childlike than in previous years. The design clearly speaks to women who grew up with the brand and now stay loyal in a more mature phase of life - while also appealing to the curious who are picking up Lolita Lempicka for the first time.

Where Fleurs sits in today’s fragrance landscape

For years, the broader trend has been moving away from heavy oriental notes towards lighter, fresher scents. Many brands respond with extremely transparent, almost soapy florals. Fleurs chooses a middle path: clean and luminous, yet not without personality. That makes it appealing for anyone wanting a recognisable, personal “signature scent” for spring.

If you’ve mostly worn straight citrus fragrances until now, Fleurs could be a natural next step: still light, but with more dimension. And if you’re used to big vanilla bombs, this offers an escape from heaviness without losing that soft, cosy feel.

Tips for wearing the new fragrance day to day

A delicate scent like Fleurs can change noticeably depending on application and skin type. A few practical habits help you get the best from it:

• Spray onto warm areas such as the sides of the neck, wrists, and inner elbows - that’s where the floral structure opens up most beautifully.
• One or two sprays into the hair or onto clothing can extend the impression without irritating the skin.
• If you want to keep things very subtle during the day, apply it only to the upper body under clothing - it creates an almost intimate effect.
• For the evening, top up in targeted spots rather than layering several sprays at once.

It’s also worth pairing it with skincare: an unscented body lotion can improve longevity. If you like experimenting with layering, it’s better to avoid very sweet creams, so they don’t drown out the delicate granola accord.

Ultimately, Fleurs is aimed at anyone looking for a spring fragrance with personality: floral and bright, with a hint of modern gourmand - and a concept that fits the increasingly mindful beauty routines many women are adopting.