Planity is finally profitable: the French beauty appointment platform

The French platform for booking beauty appointments has (at last) reached profitability.

Over the past few years, Planity has established itself as the go-to place to schedule a “beauty” appointment. Hairdresser, barber, nail technician, massage therapist-Planity makes it remarkably simple to book your next visit from a phone or a computer. For beauty professionals and customers alike, the service is exceptionally convenient.

Since launching, Planity has woven itself into the everyday routines of many people in France and has racked up plenty of wins. Yet the French platform had a major hurdle: it still was not profitable. That is no longer the case. After ten years of steady progress, Planity has finally become profitable-and the success story looks set to carry on.

Planity becomes the essential platform for beauty appointments

Planity may have had to wait, but the payoff is clear. The made in France company set out to modernise the beauty sector and make appointment booking in salons and studios far easier. As a result, there is no need to call: the platform shows every available slot from the provider, and you can confirm a booking in just a few clicks, at any time of day.

Even with tens of thousands of appointments booked daily, headline-grabbing fundraising rounds, and expansion into other European countries, Planity still could not make profitability work across all of its activities… until now.

Planity: an appointment with profitability

Ten years after it was founded, Planity can pop the champagne: the company says it has moved beyond €80 million in annual recurring revenue (ARR), or $91 million. It is now within touching distance of the highly sought-after “centaur” status. Centaur-what does that mean? If a unicorn is a start-up valued at more than $1 billion, a centaur is a start-up that has crossed the $100 million ARR threshold, like Aircall and Brevo.

What Planity is building next with artificial intelligence

Naturally, Planity has no intention of stopping there. For its next phase of growth, the company is betting on artificial intelligence, including the rollout of an intelligent phone assistant. This tool will be able to handle incoming calls, suggest available time slots, answer common requests, and even add bookings automatically to professionals’ calendars-whether or not the business is open.

Planity also plans to give professionals access to personalised recommendations (occupancy rate, missed appointments, customer retention, turnover) to lift performance through advanced analytics tools. In short, the outlook is bright for Planity.